The importance of unique and eye catching digital content

So far in ‘The importance of …’ series we have looked at SEO and Social Media Marketing for SME’s. In this article we will be looking at ‘The importance of unique and eye catching digital content’.

I can already hear you asking, ‘what does he mean by digital content?’.

Digital content is simply anything that exists in digital form. It is generally used for content marketing purposes and focuses on creating, publishing and distributing content for your targeted online audience. This content then helps a business generate attention and leads online, expanding their client base and online sales.

Digital content can range from a Facebook status all the way to an advert on YouTube and anything in between. At Moola Marketing we find that unique and eye catching digital content is the best way to grab potential client attention!

I mean who wouldn’t stop to look at these kittens!

Social media - digital content

5 key reasons why producing unique and eye catching digital content is important


  1. Firstly, it grabs a person’s attention straight away! The idea of putting digital content on the internet is so it generates attention. The best way to do this… make it unique and eye catching. This will mean people spend more time on your website or social media page browsing all your content. The more time someone spends on your website the more likely it is they will purchase your good or service. Also, in today’s day and age any unique and eye-catching digital content you put on social media has the potential to go viral, attracting millions of potential clients all over the world.
  2. Our second key reason is it gives you a huge competitive advantage. Which company would you prefer to use, the one who puts out plain adverts you just scroll past or the one who puts out eye catching and engaging content? I know the answer of the Moola Marketing team – the one who puts out eye catching and engaging content.
  3. Thirdly, it increases online traffic to your website and social media pages. We all know by now, one of the most importance things when operating online is getting people to view your website. The more views your website gets, the more leads you generate, which means the more revenue your company could generate.
  4. Another key reason, it makes it enjoyable for you and promotes good SEO. When writing or creating digital content the last thing you want to do is see it as a chore. If this content is unique and eye catching it makes it more enjoyable to create. It also promotes good SEO, this will help you reach the first result on a google search, again increasing your traffic/outreach.
  5. Lastly, if you want to expand your business without having to create and then pay for boosted advertisement then unique and eye catching digital content will do this organically. This means you won’t need to pay for any sort of boost, your content will gain enough views without the need for this. Therefore unique and eye catching digital content will save your business money on advertising in the long run.


Need help creating unique and eye catching digital content?

At our Wolverhampton office we excel in creating unique and eye catching digital content. We do this in a time scale to suit you! Need something to post in the next hour? No worries at Moola Marketing we can do this!

If this is something that you want your business to benefit from then contact Moola Marketing today.

Call us on: 01902 837475

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