The can I clone myself period?
If there is one thing, I have learned recently it is practicing what you preach, and nowhere in my business is that more prevalent than our lead generation marketing. Since the beginning of Moola Marketing, I have done the majority of our sales through old school cold calling and emails. This strategy is great, but I noticed as our workload increased, my focus became more as a director and not a salesman. It was key to me to ensure that the business was pointed in the right direction and the team was supported.
The lead generation marketing eureka moment.
After a couple of months of having to see my sales performance deteriorate. It hit me I wasn’t prospecting sales and leads like I used to. Hands up, lack of time was to blame, with my partner heavily pregnant and other workloads piling up, I had to do something. It was almost a lightbulb moment going over a client’s Facebook advertising analytics, WE NEED TO ADVERTISE ON FACEBOOK, it was that simple!
The big metaphorical pat on the back I don’t deserve.
I might sound big-headed here but as an agency, our Facebook results are up there with the best. We don’t generally deal with the biggest spenders, so we have to be close to perfect to get our clients the results they deserve for lead generation marketing. So, after a quick team meeting, we were off to the races to design a lead generation marketing campaign that would work for Moola Marketing, and honestly, we have never looked back and my productivity has skyrocketed. I no longer spend hours on LinkedIn and Google, cold calling businesses, I wait for them to come to me. I said a couple of weeks ago “I wish I had done this 2 years ago”.
If this sounds like something you would like for your business, please drop me an email (firstname.lastname@example.org) or a line (01902 275354) or check out our Lead Generation Marketing Page
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