SEO

9
Mar

4 digital content mistakes to avoid

Digital content is an amazing way to help build your brand image and increase awareness of your company online. Especially when you pair it with social media. If done correct all of this could cost your business nothing, with a lot to gain. With that being said here are 4 digital content mistakes to avoid online. Mistakes to avoid Permission

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29
Jan

The importance of unique and eye catching digital content

So far in ‘The importance of …’ series we have looked at SEO and Social Media Marketing for SME’s. In this article we will be looking at ‘The importance of unique and eye catching digital content’. I can already hear you asking, ‘what does he mean by digital content?’. Digital content is simply anything that exists in digital form. It

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26
Jan

Why you should use paid advertising online

Firstly, we need to start off with the question ‘What is paid advertising?’. Quite simply paid advertising is any kind of advertising you have to pay for versus owned or earned advertising. With paid advertising you pay the owner of a specific space to make use of it with your brand. There are several categories of paid advertising, including pay-per-click

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23
Jan

The importance of Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a phrase that gets thrown around a lot in the digital word. But what exactly is SEO and why is it important? What is SEO? SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This is done through the use of keywords, content optimisation

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