When it comes to posting on Twitter, timing is highly important, especially as the life of a Tweet isn’t long. The life of a Tweet is roughly 24 minutes, compared to a Facebook posts coming in at 90 minutes.
A Tweet reaches 75% of its potential engagement in less than 3 hours. This means that businesses have a small window of opportunity to strike. Making getting the timing right even more important than Facebook, where posts reach 75% of its potential engagement in five hours.
But when is the best time to post on Twitter?
Hootsuite analysed over 40,000 tweets in order to find the best time to post on Twitter.
The result was to post at 3pm Monday to Friday to generate the highest number of clicks and retweets. However, a B2B business can still find a high level of success posting between 12pm and 3pm.
But at Moola Marketing we suggest you only use these times as a starting point. You should test different posting schedules and measure the results, especially when just starting out on Twitter.
If you are an experienced Twitter user but want to know when the best time to Tweet for your business is, you should consider using, Tweriod. This website will analyse both your Tweets and your followers Tweets, then give you the optimum time to reach others.
Three things to consider when on Twitter
- Location matters – If you work on a global scale then consider making a Twitter handle for each region. This will enable for greater analysis on when is the best time to post for each specific region. Remember when it comes to working on such a vast scale, one size doesn’t fit all.
- Make use of tools available – There are several tools out there that can help find the best time and schedule tweets. If you struggle with the tools or find you don’t have the time then consider outsourcing this work to a social media management agency like Moola Marketing.
- Know your audience – Age? Location? Occupation? Culture? Knowing about all of these things will help your business get the most out of Twitter and open another revenue stream for the company.
How Moola Marketing fit in
At Moola Marketing we offer several different social media management packages that start from £250pm. Within these packages we complete a full social media audit, highlighting the idea time to post for your business and the trends of your target customers. We then use this information to capitalise on the use of social media to increase your businesses online presence.
Contact us now
For a free quote or to discuss our approach to Twitter call Moola Marketing today on 01902 837475.
For more information view our website at moola-marketing.co.uk
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