When is the best time to post on Instagram?

Do you want more people to like your Instagram posts? Well throughout this blog we are going to look at when the ideal time to post for your business is.

In a poll last year Instagram scheduling app Later revealed that 50% of social media managers feel the ideal hours to post are between 7pm and 9pm. But a new poll they have ran reveals the same experts think the best time is between 11am and 1pm. This lines up with when people are on their lunch break, making it a good slot to post in.

However, with this information in mind, you need to understand that each businesses audience is different. So, these times may not work for your business.

But when exactly is the best time to post on Instagram?

Overall, as a one size fits all route, the best time to post on Instagram is between 12pm and 1pm, Monday to Friday. But as previously mentioned before you just push content out, it is important you understand your audience and tweak your timings to them.

Other popular times to post on Instagram in order to gain the most engagement is 2am and 5pm. However, if you were to take the best times to post on a day by day basis it would much more varied like the table below.


Instagram times

Moola Marketing’s tips when posting on Instagram 

  • Post outside of work hours – okay so we all sneak a look at our phones during work, but people spend more time on Instagram outside of their working hours.
  • Save your good stuff for a weekday – the best days to post are Wednesday and Thursday, with Sunday being the worst.
  • If you’re posting to engage another country check the time zone – Again you want to be posting when people finish work no matter the country they live in.
How Moola Marketing fit in 

At Moola Marketing we offer several different social media management packages that start from £250pm. Within these packages we complete a full social media audit, highlighting the idea time to post for your business and the trends of your target customers. We then use this information to capitalise on the use of social media to increase your businesses online presence. We also offer unique and engaging content creation, this will be used to show off and increase your brand image on Instagram.

Contact us now

For a free quote or to discuss our approach to Instagram call Moola Marketing today on 01902 837475.

For more information view our website at moola-marketing.co.uk

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