4 social media tips to help your business grow!
Social Media is growing at a fast pace. Gone are the days of spending your whole marketing budget on posters, magazine ads, and billboards. Having a strong social media presence can not only increase your brand awareness, but it can also up revenue and sales if it’s managed effectively and efficiently. Here are some tips to help your business grow using social media.
1) Identify your goal & audience
Would you like to increase your website traffic? Maybe you want to improve your customer service or encourage people to join your mailing list. Make sure to plan what you’d like to achieve from your social media page and you can then create posts to encourage this. To create posts that receive engagement it’s important you know who your target audience is to provide content that benefits/please them.
2) Maintain brand continuity
It can be difficult to create matching brand profiles and identities on social media, it’s important to be as consistent as possible so your brand becomes instantly recognizable online. By keeping your posts suited to your brand it goes a long way and resonates with your customers.
3) Focus on helping, not selling
No one wants to follow a social media platform that they’re just being sold at. By creating content that is informative for your customers they have a purpose to follow your pages. For example, if you’re a hairdresser you could post styling tips. This would encourage your followers to like, share and save your videos, therefore, this will inevitably increase your online footprint and as well as show your expertise.
4) Work with the right tools
To plan posts, design the content, schedule, review, and engage in your social media platforms effectively is a big job. By having your social media managed professionally the benefits to your business can be huge. Here at Moola Marketing, we have a team of creative professionals to do this for. This can then leave you to get back to what you enjoy doing, running your business! Check out our services page to see how we can help you.
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